he/him
This channel is for founders whose businesses are working — but only because everything still runs through them.
On the outside, things look fine. Revenue is coming in. Clients are happy. The business keeps moving.
On the inside, the founder is:
– carrying decisions no one else owns
– staying close to prevent things from breaking
– feeling responsible for momentum, quality, and clarity
Not because they want control but because the business learned to rely on them.
These videos help you recognize where you’re over-functioning, what that’s quietly costing you, and why stepping back feels harder than stepping in.
I’m Chris Bustos, founder of Unbound Ascent. I work with experienced founders on diagnosing role drift, invisible responsibility, and businesses that depend too heavily on the owner.
If what you’re hearing feels uncomfortably accurate, you don’t need more tips. You need clarity on what you’re already compensating for.
Start with a short diagnostic conversation: unboundascent.com
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