CTRL Beats

The War is Over. 🏳️🏴



We imagined a timeline where 2Pac realized the beef was a trap. A revolutionary G-Funk anthem where the Generals of the East and West put down their flags to fight the real enemy.


Question: If the East/West beef never happened, what collab album would you have wanted most?

2 days ago | [YT] | 8

CTRL Beats

The Dynamic Duo? 🛥️👯‍♂️


CTRL Beats premieres "Me & Epstein."

We imagined a timeline where Jay-Z wasn't suspicious of Jeffrey... he was his best friend. A dark, satirical buddy comedy over a flipped TV theme song.


Question: If Jay-Z could explain away anything with a verse, could he explain this?

1 week ago | [YT] | 4

CTRL Beats

Cold Case. 📂🚔

Tomorrow, CTRL Beats premieres "187 on the PCH."

We imagined a lost tape where Snoop Dogg details a night in 1993 he kept secret. Dark, cinematic, and strictly G-Funk.

Which era of Snoop was the hardest?

3 weeks ago | [YT] | 4

CTRL Beats

Transmission Incoming... 📡👺

Tomorrow, CTRL Beats unearths "NON-EXTRADITION."
We imagined a timeline where MF DOOM faked his death to live on a secret island, laughing at the world while writing his final memoirs.

Question for the Villainous: What is the best MF DOOM persona?

1 month ago | [YT] | 12

CTRL Beats

Man vs. The Page. 📄🔪

Tomorrow, the CTRL Beats vault opens for a new premiere: "Scribble."

We imagined a lost studio session from 1999 where Eminem battles his own perfectionism. The flow is relentless, the beat is dusty, and the vibe is pure, tortured Slim Shady. This is a tribute to the pen.

Question for the Stans: Which Eminem era had the sharpest lyrics?

1 month ago | [YT] | 3

CTRL Beats

Thanks for your feedbacks on "Dear Ye." The track touches on the idea of artists evolving (or changing) over time.


Which hip-hop artist has had the most drastic evolution in their sound or persona throughout their career? (For better or worse). Let's discuss! 👇

1 month ago | [YT] | 0

CTRL Beats

🐻 "Dear Ye..." The letter is written. Our conceptual animated video for Common's "Dear Ye" is live now!


This is a story about brotherhood, mental health, and the music that connects us. Watch the full video and let us know what you think. 👇

1 month ago | [YT] | 4

CTRL Beats

Happy New Year! 🎆 To kick off 2026, we're going back to Chicago. We're exploring the connection between Common and Kanye West. What was their best collaboration? 🤔 #Common #Kanye

1 month ago | [YT] | 0

CTRL Beats

Westside Winter. ❄️🌴



Tomorrow, the CTRL Beats vault opens for a special holiday premiere: "Santa Impala."


We imagined what it would sound like if 2Pac dropped the ultimate G-Funk Christmas anthem in '96. No reindeer, just hydraulics.


Question for the culture: What is the undisputed GOAT of Hip-Hop Christmas songs?

1 month ago | [YT] | 9

CTRL Beats

9 shots couldn't stop him. They just made him stronger. 🛡️
Tomorrow, the CTRL Beats vault opens to reveal "Nine Lives." This is a cinematic AI Music Video imagining the exact moment 50 Cent woke up in the ICU and realized he was bulletproof.
It’s dark, it’s gritty, and it sounds like a lost track from the Get Rich or Die Tryin' sessions.
Question for the G-Unit soldiers: Which 50 Cent track hits the hardest?

1 month ago | [YT] | 7