Professor Charley T

I’m on a mission to help media buyers and entrepreneurs master Meta ads — not with hacks or recycled “best practices,” but with proven systems that actually scale.

I’ve spent over $1B on Meta ads, scaled brands from $50K/month to $1M/week, and trained students who’ve gone on to build agencies, exit companies, and hit major revenue milestones.

On this channel, you’ll learn how to:
• Build profitable Meta campaigns without guesswork
• Structure creative tests so your ads improve with every dollar spent
• Use financial models to scale with confidence and clarity
• Combine content and paid media to unlock faster, more sustainable growth

I also feature media buyers and entrepreneurs who’ve built real businesses using ads. If you’ve got a story worth sharing, email me — I may feature it here for the world to see.


Professor Charley T

❤️ Happy Valentine’s Day, Disrupters ❤️

I just want to take a second today and say this clearly…

I love you guys.

This community is special. The support, the wins, the questions, the honesty… it’s rare. And today feels like a good day to lean into that.

Because here’s the truth:
Love is free.
Support is free.
Encouragement is free.

And all three of those things make businesses grow faster.

So let’s do something simple together.

👇 VALENTINE’S DAY COMMUNITY THREAD

If you’re an artist → drop your song
If you’re building a business → drop your page
If you’re running ads → drop your current ad

And for everyone else reading this…

Let’s show up for each other.
Hit like.
Leave a comment.
Say something kind.

That little bit of positive sentiment?
It actually helps the algorithm.
It lifts engagement.
It lowers CPM.
It improves GPT.
It gives the ad a chance to reach better people.

But more importantly…
It reminds the person on the other side that they’re not building alone.

So take a minute today and spread some love.

Drop your links below 👇
And let’s make sure every single person in here feels seen, supported, and just a little bit more successful today 💛

1 day ago | [YT] | 9

Professor Charley T

Today might be the day

In honor of getting the 50K tomorrow I’m posting a totally different vid

On how I cut ads for 30 days
… tripled my profits

And all the lessons that I’ve learned from that the screenshots and receipts for every

6 days ago | [YT] | 50

Professor Charley T

I will participate, however I can. Everything matters. Everything counts.

2 weeks ago | [YT] | 27

Professor Charley T

Should I do more Reaction Videos on YouTube?

I’ve been doing a series where I watch popular YouTube Meta Advice… and essentially break it down into Fact vs Fiction…

If yes, can you drop a video I should do next

4 weeks ago | [YT] | 8

Professor Charley T

Andromeda is here. 🚀🚀

In the new year, you have two options.
Adapt and grow.
Or make excuses while everything gets harder and margins keep shrinking.

If you are tired of being tired.
If you want a proven system that actually works.
If you want clarity instead of chaos.

That is exactly why the Meta MBA exists.

You are not seeing this by accident.
You are not here because ads are easy for you.
And you are definitely not here because everything is working perfectly.

You are here because you know this matters.
You know no one will care more about your business than you.
And you know failure is not an option.

The Meta MBA cohort starts January 12.
It is capped at 20 people.
And it is already filling up.

Do not let indecision be the reason you are still stuck this time next year.

DM me if you want in! Or comment “ME”

1 month ago | [YT] | 18

Professor Charley T

Tomorrow… we drop a video that might break the internet

*it will for sure break the bank!

2 months ago | [YT] | 10

Professor Charley T

🔥 TOMORROW. BIG DROP. 🔥

This might be the best video I have ever made. For real.

For the first time, I am answering the question everyone secretly asks:

How do you get rich without starting a brand?

No hustle noise. No fake guru tricks.
Just the real blueprint I lived.

From selling candy
to managing billions in ad spend
to earning over a million a year as a media buyer and creator.

Tomorrow I give you the full path.

What you will learn:
• How to become a six and seven figure media buyer
• The type of buyer you must become
• The values that make you impossible to replace
• How to build a personal brand that pulls clients to you
• How to grow your income and own your time

This is not “just another upload.”
This is the one people will look back on.

Set your reminder.
You are not going to want to miss this.

More soon.

2 months ago | [YT] | 16

Professor Charley T

Signs you are NGMI… you keep falling for the same traps

The traps that say you can control the algorithm with tweaks.
The traps that tell you the pixel is what learns.
The traps that make you believe more ads equal more scale.
The traps that promise stability through ad set budgets.

These ideas feel comforting, but they are the very things holding advertisers back in the Andromeda era.

The new video explains why these beliefs fail and what actually creates predictable scale.

2 months ago | [YT] | 2

Professor Charley T

Today is the LAST day to join the Meta MBA.

And for the first time, you can drop the price from $12,000 → $8,500.

Here’s how:

💥 Save $1,500 with code MetaBFCM
💥 Save an extra $2,000 when you pay in full

That’s $3,500 off.
And it ends tonight.

The excitement this week has been unreal — founders and operators stepping forward because they’re done guessing and ready to finally scale with confidence.

If you’ve been on the fence…

This is your moment.

👉 Join the Meta MBA (Final Day)

When the clock hits zero, the door closes.

Here’s the link to join:

Pay in Full Link:
thedisrupterschool.com/products/the-meta-ads-mba-p…

Payment Plan Link:
thedisrupterschool.com/products/the-meta-ads-mba-p…

2 months ago | [YT] | 1

Professor Charley T

Introducing Augustus “Auggie” Wolf Tichenor
Born at 2:58am on Wednesday November 19, 2025.

He was a week late but made up for it with a quick birth.
Charley is OVER THE MOON about HER baby!

He’s got some dark brown hair and is already a wiggle monster.
Our big strong boy at 9lbs6oz ❤️ 🐶🧔🏻👶🏻👶🏻👩🏻🐶

2 months ago | [YT] | 123