Digital marketing vs. traditional marketing. What would you choose?

Make sure your performance marketing goals are realistic. Look at what's happening in the market!

How you position taking the gamble on performance marketing to internal stakeholders

Duolingo have mastered emotional and viral marketing

Macroeconomics affects ad performance. So when you campaign metrics change, zoom out!

How the huge advertisers contribute to changes in auction performance and cost per media

This is how you keep your marketing fresh and your audience engaged.

Do digital marketing managers get that we can't have full control over performance metrics?

We do NOT have full control over performance metrics and here's why...

Performance marketing, brand and creative AND subliminal marketing messaging. We have it all!

Auction competition is one of the biggest reasons why performance changes throughout the year

And we never do a podcast without an array of food...even if the combination doesn't go together!

And we never do a podcast without an array of food...even if the combination doesn't go together!

Performance metrics are not stable and this is why...

If performance marketing is so volatile, why do we spend our money there?

If marketing metrics could be controlled, we wouldn't need to test

50 reasons why it's not possible to promise 10x ROAS in 30 days but people still do it.

Ad performance is not always controllable so it's impossible promise to 10x ROAS

THIS is what it takes if you want to grow through organic marketing

Are you asking the right questions before writing your creative briefs?

TikTok Fads vs Trends: What's the Difference

Duolingo: The Organic Growth Marketing Genius

What happens when you become a master at trendjacking

The key to unlocking virality by trendjacking

How ALDI mastered trendjacking

Trends can become aesthetic staples and this is one of many reasons to jump on them

Trends CAN be predictable and companies like Pinterest DO predict them. Use them for your planning

Data-backed marketing trends help you to plan your marketing activities

More trendjacking ideas from Khaled's master mind

Trendjacking to create the shock effect in your marketing Shock effect = top of mind!

Refresh Your Brand with Viral Trends and use HUMOUR!

Unlock viral trends using search trends

A reel of moments you can tap into. Make a note of these for your marketing calendar

You have to learn to strike the balance between jumping on trends at the right time

How Heineken unexpectedly jacked the Barbie trend

Watch Khaled's brain go as he reels off the many ways you can use trendjacking in your marketing

Staying relevant with your audience through social media trends

Adopting social media trends that have NOTHING to do with your niche 👀🤑

You SHOULD jump on trends in your marketing but should you jump on fads?

Capitalise on social media trends like a pro in your marketing #brandmarketing #performancemarketing

Social media trends that boost your marketing activities 🤑

How to adopt trends AND adopt them into your marketing strategy

Trends bring incremental value to your business

Trendjacking even when trends have NOTHING to do with your business

Resolving ad fatigue starts long before you click to publush in ads manager

Does ad fatigue push us to pay for premium?

Looking at ad fatigue from the performance AND the creative aspect

How to spot ad fatigue AND what to do about it