Mirko von Hein

Apple. Spotify. Amazon. Wherever you listen, 𝗧𝗵𝗲 𝗣𝗵𝗮𝗿𝗺𝗮 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 is there. 🎧

I’m excited to share that the first 6 episodes of The Pharma Perspective—previously available only on YouTube—are now live on all major podcast platforms! ✨

🎙️ In these episodes, I had the privilege of speaking with some incredible guests:

🔹 Peter Wickersham joined me to discuss his servant leadership style as a pharma GM 👔
🔹 Barinder Singh shared how he launched a consultancy during COVID 💼
🔹 Karl Claxton unpacked proposed UK drug pricing reforms 💊
🔹 Jack Neill-Hall explained what the ABPI actually does 🏛️
🔹 Katja Rüdell described what outcomes matter most for patients 🩺
🔹 Jerry Avorn talked about the dismantling of US healthcare 🗽


We explore the big questions shaping market access, health economics, and the evolving pharma landscape— sharing perspectives that matter for tomorrow’s pharma executives.

👉 𝗟𝗶𝘀𝘁𝗲𝗻 𝗻𝗼𝘄 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺! 📲

Which platform do you prefer for podcasts? Drop it in the comments—I’d love to know!

#PharmaPerspective #MarketAccess #HealthEconomics #Podcast #PharmaIndustry

2 weeks ago | [YT] | 8

Mirko von Hein

This might be my best educational video yet—and I'm not just saying that…

The animations finally SHOW what's happening with diagnostic tests instead of TELLING you with boring 2x2 tables. Sensitivity, specificity, PPV, NPV, likelihood ratios—all explained visually in a way that actually sticks.

If you've ever been confused by these concepts (or struggled to explain them to others), give it 18 minutes and 20 seconds to finally understand the differences between sensitivity and specificity. 😊

3 weeks ago | [YT] | 4

Mirko von Hein

Consistency doesn’t feel exciting while you’re doing it.


It only makes sense in hindsight.


At the start of 𝟮𝟬𝟮𝟱, I set myself a simple input goal: publish one YouTube video every week.


No subscriber targets.
No view milestones.
Just showing up.


𝗧𝘄𝗲𝗹𝘃𝗲 𝗺𝗼𝗻𝘁𝗵𝘀 𝗹𝗮𝘁𝗲𝗿, here’s what that looked like:

▪️ 52 videos, published every single week

▪️ 100,000 views, reached around late Nov / early Dec

▪️ My first-ever livestream (which I genuinely never thought I’d do)

▪️ Speaking at conferences like GlobalBSG and catching up with old friends at ISPOR—The Professional Society for Health Economics and Outcomes Research

▪️ Starting a community: The Pharma Perspective Discord

▪️ Building the Pharma Glossary, a small attempt to make pharma language more accessible

▪️ Launching a video podcast and having long, thoughtful conversations with people I deeply admire

▪️ Being invited onto the Write Clinic - Medical Writing podcast with Virginia Chachati MPharm

▪️ Joining NetworkPharma.tv after a great chat with Peter Llewellyn

▪️ One moment I won’t forget: being stopped at ISPOR by people who simply said “thank you for the videos”


That last one meant more than any metric. ☺️


2025 reinforced something I keep relearning: input goals are often more powerful than outcome goals.

They’re more within your control, more sustainable, and far more motivating than chasing numbers.


Looking ahead to 𝟮𝟬𝟮𝟲, I’m curious rather than certain:

🔹 maybe an in-person event?

🔹 possibly experimenting on other platforms

🔹 perhaps a newsletter, if I can carve out the time

🔹 a couple of longer-term projects quietly taking shape that I hope to share later this year


𝗪𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝘀𝘁𝗮𝘆 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲:

🔸 a weekly upload, every Sunday at 4pm (London time)

🔸 a mix of explainers, podcast episodes, and Shorts

🔸 a continued effort to bring different pharma perspectives under one roof


If you watched a video, left a comment, shared a link, came up to me at a conference, or simply listened along — thank you. 💙


I don’t take any of it for granted.


Here’s to continuing the work in 2026.

1 month ago | [YT] | 15

Mirko von Hein

Many of us evaluate cost-effectiveness for a living.


But most of us have never applied that same rigour to our own charitable giving.


I've set up a fundraiser for GiveWell this Christmas — an organisation that identifies where donations save the most lives per pound spent, using the same evidence-based standards we apply in HEOR 👇

www.every.org/givewell/f/evidence-based-giving


Malaria prevention. Vitamin A supplementation. Childhood vaccination. Proven interventions with staggering cost-effectiveness ratios in the world's poorest regions.

100% goes directly to these programmes.



More on why this matters to me on the 28th. For now — happy Christmas, and thank you for being part of this community. 🎄


#GlobalHealth #ChristmasGiving #GiveWell

1 month ago | [YT] | 4

Mirko von Hein

We’ve reached 𝟭𝟬𝟬,𝟬𝟬𝟬 views on YouTube—enough to fill Wembley Stadium! 🏟️




And with over 𝟭,𝟬𝟬𝟬,𝟬𝟬𝟬 impressions 👀, the conversation around HEOR and healthcare decision-making is spreading wider than ever. Who would’ve thought! 😮



Thank you to everyone who’s helped make this possible. 🙏



Let’s keep building this community together! 👥 🌐

2 months ago | [YT] | 11

Mirko von Hein

🎉 𝗧𝗵𝗶𝘀 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝘁𝘂𝗿𝗻𝘀 𝟭 𝘁𝗼𝗱𝗮𝘆!


What started as a vague thought experiment has now become a weekly commitment—and today I’m celebrating one full year of creating content around HEOR, market access, and pharma topics.


📊 𝗕𝘆 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿𝘀:

🔸 Over 500,000 impressions

🔸 50,000+ views

🔸 3,000+ hours of watch time (that’s over 125 days spent on health economics!)

🔸 Close to 2,000 subscribers

🔸 53 videos uploaded—without missing a single week



💻 𝗕𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝘀𝗰𝗲𝗻𝗲𝘀:

This past year has meant learning video editing (DaVinci Resolve), thumbnail design (Canva), audio/video production, building my own WordPress site (with a touch of JavaScript), script writing, and trying to figure out social media marketing (still working on that one 😅).



🌟 𝗧𝗵𝗲 𝘂𝗽𝘀𝗶𝗱𝗲𝘀:

🟢 Seeing people benefit from the content is incredibly rewarding

🟢 Creating something every week brings a sense of purpose

🟢 Explaining complex topics simply has deepened my own understanding



😓 𝗧𝗵𝗲 𝗱𝗼𝘄𝗻𝘀𝗶𝗱𝗲𝘀:

🔴 Sacrificing time with friends, relationships, and hobbies (everything comes at a cost!)

🔴 The content hamster wheel is real—rarely a day goes by where I don’t think about what’s next…

🔴 Spending 15 hours on a video that gets 37 views can be disheartening

🔴 Refreshing YouTube analytics way too often isn’t healthy



But I wouldn’t trade the experience! The messages I’ve received from people who found the videos helpful make it all worth it. I see every message—whether it’s on LinkedIn or via email—and I’m still aiming to respond to everyone, even if it takes me a bit of time.



🚀 𝗪𝗵𝗮𝘁’𝘀 𝗻𝗲𝘅𝘁?


Year 1 was about getting started. Year 2 is about getting good.


I’m working on making the process more sustainable (hopefully outsourcing those 10+ hour editing sessions), understanding what people want to see, and building a platform that brings in external experts to share their insights.


📣 If you’re working in HEOR, pharma consulting, or medical technology evaluation and want to join me for an episode—please reach out!



🎯 𝗠𝘆 𝗮𝗶𝗺:

🔹 To become the biggest freely available HEOR resource on YouTube.

🔹 To improve transparency in an industry often clouded in secrecy.

🔹 To create a space for curious minds in health economics.



🙏 𝗧𝗵𝗮𝗻𝗸 𝘆𝗼𝘂 to everyone who watched, liked, shared, commented, or messaged me. Your support means the world.


Here’s to year two! 🥂

#HEOR #MarketAccess #HealthEconomics #PharmaConsulting #YouTubeCreator #EducationalContent #OneYearOnYouTube #ScienceCommunication #DigitalHealth #BuildingInPublic

6 months ago (edited) | [YT] | 14

Mirko von Hein

🪑 Two chairs. 🎙️ Two mics. 📝 No script.

Just real conversations about pharma, health economics, and everything in between!

I’ve spent almost a year now breaking down complex & important ideas on my YouTube channel — one concept at a time. But some topics deserve more than a solo video. They deserve a conversation…

That’s why I’m launching a new video podcast — where I sit down with leading experts to hear their perspectives on the most important (and sometimes overlooked) issues in our field. 💬

It’s a chance to learn directly from the people shaping pharma and health economics today — in a format that’s unscripted, insightful, and refreshingly real.

🎧 The first episode is almost here — and I can’t wait to share it with you.

👉 Who would you love to see on the podcast?

Tag an expert you want to learn from, and I’ll do my best to bring them in. 👥

Stay tuned.

#HealthEconomics #HEOR #Pharma #Podcast #PharmaConsulting #ExpertInsights #ComingSoon

6 months ago | [YT] | 13

Mirko von Hein

🛑 This Fusion composition broke my RTX 3090. 🖥️

Even with a 16-core Ryzen 9 5950X CPU and 64GB of C18 3600MHz DDR4 RAM, playback crawled. 🐢 I actually had to disable the adjustment clip just to keep editing alive!

I wanted the visuals for my next YouTube video to be clean, sharp, and full of motion… but somewhere along the way, I may have overdone it in Fusion 😅

Here’s a sneak peek at the node tree that brought my machine to its knees. 🧎

The full video goes live this Sunday at 4pm (London time). Can’t wait to share it with you. 🤩

#DaVinciResolve #Fusion #VideoEditing #YouTubeCreator #MotionGraphics #PostProduction #RTX3090 #BehindTheScenes

8 months ago (edited) | [YT] | 6

Mirko von Hein

🎉 1000 SUBSCRIBERS! 🎉

Just like a probabilistic sensitivity analysis that typically runs with 1000 iterations to test all possible outcomes, this channel has now reached an exciting milestone—1000 subscribers! 🙌

Thank you all for being part of this journey. Every single one of you is a vital iteration in this growing community, and I’m so grateful for your support and engagement.

In the world of health economics and pharma consulting, this is just the beginning. I’m looking forward to diving deeper into the topics you care about most, providing value, and sharing more insights that will help all of us grow.

Here’s to many more iterations ahead! 🚀

#ThankYou #1000Subscribers #HealthEconomics #PharmaConsulting #LearningTogether

9 months ago (edited) | [YT] | 12

Mirko von Hein

🎉 Happy New Year, everyone! 🎉

The ONE thing I’m most excited about in 2025 is creating more health economics content on YouTube! As we kick off the year, here’s what you can expect from my channel over the next 12 months:

1️⃣ Weekly Uploads 📅

Consistency is key, and I’m sticking to my promise of uploading weekly! Whether it’s a long-form video or a YouTube Short, there’ll always be fresh content coming your way. New videos get published every Sunday, 4pm UK time.

2️⃣ Long-Form Videos and Shorts 🎥

While I love making long-form videos, I see the value in both formats. Some of you might enjoy a quick 60-second summary, while others prefer a much more detailed, hour-long deep dive. Balancing these formats will also help me manage my workload more effectively.

3️⃣ Continuous Quality Improvements 📈

Nobody wants to watch bad videos, and I’m determined to improve in every way possible—presentation skills, audio quality, infographics, editing, scripting, thumbnails, and content planning.
A big part of this is making content you actually want to see, so if there’s a topic you’d like me to cover, drop your suggestions in the comments below!

4️⃣ Organised Playlists 📂

To make it easier for you to find the videos you’re interested in, I’ll be categorising my content into playlists like:


• Health Economics 101
• Book Reviews (healthcare-focused!)
• Pharma Consulting
• Research Methods & Tips
• HTA Around the World
• Applied Modelling (First video drops Jan 12th!)
• Expert Interviews (Coming soon!)

5️⃣ Expert Interviews 🎙️

There are so many fascinating topics in pharma, and I know I don’t have all the answers. That’s why I plan to bring thought leaders and technical experts to the channel in a video podcast format. Who should I talk to first? Let me know!

Thank you for all your support in 2024. Here’s to a year filled with learning, growth, and exciting opportunities for us all!

💬 What’s YOUR ONE thing for 2025? 🤔

1 year ago (edited) | [YT] | 4