Welcome to the ASOM Pod - the only video first eCommerce podcast that offers four different unique perspectives. A(gency) S(aaS) O(perator) M(arketer).
Join Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane) and John Roman (CEO and co-founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella) and Bryan MacDonald (Director of eCommerce at Oma’s Pride) as they provide a holistic view of the dtc, e-commerce, and retail industry by sharing our perspectives.
Whether you're looking to grow your online store, optimize your marketing efforts, or enhance your overall e-commerce strategy, ASOM has you covered.
We dive deep into the latest trends, strategies, and stories in the world of digital commerce. Tune in to ASOM for valuable tips, actionable advice, and inspiring conversations. Let's elevate eCommerce together!
Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!
ASOM Pod
Las Vegas + ASOM pod = Shoptalk coverage! Join us as we recap Shoptalk 2025 and share the highlights recaps and all things ecommerce, retail and AI!
10 months ago | [YT] | 0
View 0 replies
ASOM Pod
Is starting a Direct to consumer, ecommerce brand make you a visionary or an operator?
Tune in on this week's pod to hear our perspective
10 months ago | [YT] | 1
View 0 replies
ASOM Pod
🌶️ Q: Does the modern marketer suck?
Is creativity and critical thinking in marketing missing?
Are we out of fresh ideas?
Is marketing starting to become a lost art?
Is it a lack of training and education?
Why are the smartest marketers going solo?
How is AI affecting marketing?
Tune in this week to get our perspectives and hot takes.
10 months ago | [YT] | 1
View 0 replies
ASOM Pod
🚨 NEW ASOM Episode Drop! 🚨 Is Direct to Consumer Dying? Hard Truths About eCommerce as a business model in 2025 - EP39
DTC brands have had a wild ride—first, they were the future of eCom, then ad costs skyrocketed, and now… is the whole model in trouble? 👀
We’re breaking it all down in this episode:
🔥 The biggest mistakes DTC brands keep making (yes, even the big guys)
🔥 Why relying too much on paid ads is a death sentence
🔥 The 13 “sins” that have killed brands like Smile Direct Club & Casper
🔥 Performance marketing addiction—is it time for an intervention?
🔥 The real reason some DTC brands are thriving while others crash & burn
If you’re running a DTC brand (or thinking about it), this episode is a must-listen. We’re pulling zero punches. 👊
Drop your thoughts below—is DTC dying, or just evolving? ⬇️
10 months ago | [YT] | 2
View 0 replies
ASOM Pod
🚨 NEW ASOM Episode Drop! 🚨Lean, Mean Business: The Great Talent Shift - EP38
The way we work is changing fast—and if you’re not adapting, you’re setting yourself up for a world of pain.
Remote vs. in-office? Layoffs and restructures? Hiring freelancers, fractional execs, and overseas talent? AI creeping into everything? The workforce is shifting big time, and if you’re not thinking ahead, you’re already behind.
We’re pulling zero punches in this episode:
🔥 The remote work vs. in-office debate—is one really better?
🔥 Why layoffs and restructures wreck morale (and what leaders can do)
🔥 The rise of freelancers & overseas hires—smart move or cost-cutting trap?
🔥 AI in the workplace—superpower or productivity-killer?
🔥 Leadership vs. tactical expertise—why the best leaders aren’t just “good at stuff”
If you’re a business owner, leader, or just trying to survive corporate chaos, this one’s a must-listen.👇
10 months ago | [YT] | 0
View 0 replies
ASOM Pod
🚨 NEW ASOM Episode Drop! 🚨The Rise and Fall of Subscription Models in eCommerce - EP37
Let’s be real—subscriptions can be a goldmine... or a slow-motion trainwreck.
For every Dollar Shave Club that goes viral, there’s a Juicero that flops. So what’s the secret sauce for a winning subscription model? And why do so many brands get it so wrong?
John, Amer, Bryan, and Jimmy are pulling zero punches in this breakdown of the biggest wins and cringiest fails in the subscription game.
We’re spilling the tea on:
✅ The brutal reality of subscription churn (and how to fight it)
✅ Why some brands print money while others go bankrupt
✅ How BarkBox, HelloFresh, and FabFitFun keep customers hooked
✅ The Juicero disaster—what happens when hype > value
✅ The ONE thing every subscription brand must nail to survive
Oh, and we’re putting the hosts’ biz brains to the test with a Guess That Biz segment. Think you can beat them?
Grab your headphones and listen now. 👇
11 months ago | [YT] | 1
View 0 replies
ASOM Pod
🚨 NEW ASOM Episode Drop! 🚨 The Great Discount Debate of eCommerce: Growth Strategy or Brand Killer? - EP36
Spoiler alert: Slashing prices isn’t always the move.
Discounts can drive sales, sure—but at what cost? In this episode, we’re tackling the age-old eCom question: Are discounts destroying brand value, or are they just a necessary evil?
John Roman Jimmy Kim Amer Grozdanic and Bryan MacDonald are bringing the 🔥 with real-world examples, unexpected insights, and strategies that go beyond the markdowns.
✔️ The hidden cost of discounting—and when it actually makes sense
✔️ How brands are boosting AOV without running constant sales
✔️ Creative ways to drive conversions without slashing margins
✔️ Why community, exclusivity, and influencer marketing are your secret weapons
If you're ready to stop racing to the bottom on price and start building long-term brand loyalty, this one’s for you. 👇
11 months ago | [YT] | 0
View 0 replies
ASOM Pod
🚨 NEW ASOM Pod Drop 🚨 Live Shopping & Social Commerce: The Next Big eCommerce Revolution? - EP34
Social commerce is taking over—TikTok Shop, Meta, YouTube… everyone wants a piece of the pie. But is this the future of eCommerce or just another overhyped trend? 🤔
We’re diving into:
🔥 Live shopping—genius or just QVC 2.0?
🔥 TikTok, Meta, YouTube—who’s actually winning the social commerce battle?
🔥 Influencers vs. creators—who sells better (and who just sells out)?
🔥 Reloadable products = unlimited $$$? Here’s why they matter.
🔥 Should TikTok be owned by a U.S. company? Spicy takes incoming!
1 year ago | [YT] | 1
View 0 replies
ASOM Pod
🚨 NEW ASOM Pod Drop 🚨 EP33: The AI-Driven Future of eCommerce: What to Expect in 2025
AI is taking over eCommerce—personalization, content, customer service, you name it. But let’s be real… are brands using it right, or are they just automating themselves into irrelevance? 😬
We’re calling out the biggest AI wins (and fails) in this episode, including:
🔥 The AI tools actually making a difference (and the ones that are just hype)
🔥 Personalization vs. creepy automation—where’s the line?
🔥 Why brands are sleepwalking into an AI-reliant disaster
🔥 The generational AI gap: Who’s embracing it, and who’s freaking out?
🔥 How to use AI without making your brand sound like a robot
1 year ago | [YT] | 0
View 0 replies
ASOM Pod
New Pod Alert!
This week we talk about the DYING art of sales in ecommerce and saas
What You’ll Learn:
* Why consultative selling outperforms hard selling in today’s market
* The risks of over-automation and how to bring human connection back to sales
* Effective strategies for LinkedIn sales engagement and cold outreach
* The role of AI in sales—where it helps and where it hurts
* Key takeaways from Hundred Million Dollar Offers on pricing and value positioning
1 year ago | [YT] | 0
View 0 replies
Load more