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My goal is to help you reach your full potential through videos about men's fashion, hairstyle tutorials, grooming advice, and more. Consider this as the modern man's guide to success. Let me guide you to your full potential.
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Men's fashion, men's hair, grooming, fitness & health, dating advice, and overall self development.
Alex Costa
This has been a long time coming: https://youtu.be/n9vidh7vUo4
After more than five years of building, testing, improving, and pushing the standard higher every single year, @ForteSeries is officially available at Target. Seeing Forte on Target shelves is a surreal moment. Thank you for supporting the brand, believing in the vision, and being part of this journey with us: forteseries.com/pages/target
18 hours ago | [YT] | 314
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Alex Costa
Sat down with the guys from The 505 Podcast and the episode is officially live today. We covered a lot of ground, from the early days of content creation to the BTS of the business. Grab a coffee, tune in, and let me know what you guys think 🎙️
3 days ago | [YT] | 45
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Alex Costa
Most guys think being “high value” is about money, looks, or status.
It’s not. It’s about standards, discipline, how you carry yourself, and how you treat others when no one’s watching.
I broke down 12 real signs you’re becoming a high-value man in this video: youtu.be/UmCtmDAD3lU
4 days ago | [YT] | 943
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Alex Costa
I stopped overcomplicating my mornings. Here’s what I do now: youtu.be/Vi-FQVxpnF4
1 week ago | [YT] | 838
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Alex Costa
Most guys think hair trends are random. They’re not.
I went down the rabbit hole and broke down every decade since 1920- what caused the hairstyles to shift, and how/why this happens: https://youtu.be/gKprsor8Hjc
3 weeks ago | [YT] | 594
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Alex Costa
You don't have to wear a suit to be classy, do this instead: youtu.be/dhQbkTZFPsQ
3 weeks ago | [YT] | 793
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Alex Costa
Why systems matter more than motivation: youtu.be/t5RIYqrjG0o
1 month ago | [YT] | 745
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Alex Costa
These are the fragrances you should actually wear in 2026 if you want compliments: https://youtu.be/0JlIbjyFuKo
1 month ago | [YT] | 412
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Alex Costa
Our first retail rollout in 800+ stores.
We bet MILLIONS on one move.
Today, it paid off, and here’s how we did it: yt.openinapp.co/ucq3l85
2 months ago | [YT] | 76
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Alex Costa
My last two weeks in a vlog: youtu.be/Dt6OF5bj3DQ Time to lock in for 2026.
2 months ago | [YT] | 661
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