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My goal is to help you reach your full potential through videos about men's fashion, hairstyle tutorials, grooming advice, and more. Consider this as the modern man's guide to success. Let me guide you to your full potential.

Here you'll find videos about:
Men's fashion, men's hair, grooming, fitness & health, dating advice, and overall self development.


Alex Costa

This has been a long time coming: https://youtu.be/n9vidh7vUo4

After more than five years of building, testing, improving, and pushing the standard higher every single year, ‪@ForteSeries‬ is officially available at Target. Seeing Forte on Target shelves is a surreal moment. Thank you for supporting the brand, believing in the vision, and being part of this journey with us: forteseries.com/pages/target

18 hours ago | [YT] | 314

Alex Costa

Sat down with the guys from The 505 Podcast and the episode is officially live today. We covered a lot of ground, from the early days of content creation to the BTS of the business. Grab a coffee, tune in, and let me know what you guys think 🎙️

3 days ago | [YT] | 45

Alex Costa

Most guys think being “high value” is about money, looks, or status.

It’s not. It’s about standards, discipline, how you carry yourself, and how you treat others when no one’s watching.

I broke down 12 real signs you’re becoming a high-value man in this video: youtu.be/UmCtmDAD3lU

4 days ago | [YT] | 943

Alex Costa

I stopped overcomplicating my mornings. Here’s what I do now: youtu.be/Vi-FQVxpnF4

1 week ago | [YT] | 838

Alex Costa

Most guys think hair trends are random. They’re not.
I went down the rabbit hole and broke down every decade since 1920- what caused the hairstyles to shift, and how/why this happens: https://youtu.be/gKprsor8Hjc

3 weeks ago | [YT] | 594

Alex Costa

You don't have to wear a suit to be classy, do this instead: youtu.be/dhQbkTZFPsQ

3 weeks ago | [YT] | 793

Alex Costa

Why systems matter more than motivation: youtu.be/t5RIYqrjG0o

1 month ago | [YT] | 745

Alex Costa

These are the fragrances you should actually wear in 2026 if you want compliments: https://youtu.be/0JlIbjyFuKo

1 month ago | [YT] | 412

Alex Costa

Our first retail rollout in 800+ stores.

We bet MILLIONS on one move.



Today, it paid off, and here’s how we did it: yt.openinapp.co/ucq3l85

2 months ago | [YT] | 76

Alex Costa

My last two weeks in a vlog: youtu.be/Dt6OF5bj3DQ Time to lock in for 2026.

2 months ago | [YT] | 661