Zepto and Swiggy have dropped “10-minute delivery” from their messaging after the Union Labour Ministry’s intervention, with Blinkit also removing the claim.
The move reflects how regulation is reshaping speed-led branding in quick commerce.
Deepinder Goyal clarified that the “temple” seen in his post was actually a device used in an experimental study to measure brain blood flow, not a symbolic or religious structure.
The explanation came alongside his “Gravity Aging Hypothesis,” which suggests that gravity-related reduction in brain blood flow may play a role in ageing, highlighting how innovation can be easily misread in public discourse.
[Mktg.kickstart, Deepinder Goyal, Science Communication, Innovation, Public Perception, Research, India, temple]
From record sales to a sharp EV push, BMW India closes 2025 with its strongest performance yet at 18,001 cars sold, driven by SUV demand and the runaway success of the X1.
The growth reflects how premium brands are winning in India by aligning product mix with shifting consumer preference toward SUVs and electric mobility.
[Mktg.kickstart, BMW India, Automotive Marketing, EV Strategy, Product Mix, Consumer Trends, Premium Segment, India Market]
When India overtakes China in the SVOD race, it won’t be because of flashy campaigns. It will be because access, affordability, and mobile-first behaviour changed how a nation consumes content.
[Mktg.kickstart, Streaming Economy, India Market, Media Strategy, Digital Adoption, Market Scale, Consumer Behavior, Platform Growth]
Mktg.Kickstart
Zepto and Swiggy have dropped “10-minute delivery” from their messaging after the Union Labour Ministry’s intervention, with Blinkit also removing the claim.
The move reflects how regulation is reshaping speed-led branding in quick commerce.
[Mktg.kickstart, Zepto, Swiggy Instamart, Blinkit, Quick Commerce, Brand Communication, Platform Regulation, India]
4 weeks ago | [YT] | 0
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Mktg.Kickstart
Deepinder Goyal clarified that the “temple” seen in his post was actually a device used in an experimental study to measure brain blood flow, not a symbolic or religious structure.
The explanation came alongside his “Gravity Aging Hypothesis,” which suggests that gravity-related reduction in brain blood flow may play a role in ageing, highlighting how innovation can be easily misread in public discourse.
[Mktg.kickstart, Deepinder Goyal, Science Communication, Innovation, Public Perception, Research, India, temple]
1 month ago (edited) | [YT] | 0
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Mktg.Kickstart
From record sales to a sharp EV push, BMW India closes 2025 with its strongest performance yet at 18,001 cars sold, driven by SUV demand and the runaway success of the X1.
The growth reflects how premium brands are winning in India by aligning product mix with shifting consumer preference toward SUVs and electric mobility.
[Mktg.kickstart, BMW India, Automotive Marketing, EV Strategy, Product Mix, Consumer Trends, Premium Segment, India Market]
1 month ago | [YT] | 0
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Mktg.Kickstart
When India overtakes China in the SVOD race, it won’t be because of flashy campaigns.
It will be because access, affordability, and mobile-first behaviour changed how a nation consumes content.
[Mktg.kickstart, Streaming Economy, India Market, Media Strategy, Digital Adoption, Market Scale, Consumer Behavior, Platform Growth]
1 month ago | [YT] | 0
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Mktg.Kickstart
When The Ordinary used the periodic table for its ads, it didn’t try to sound magical.
It simply told people: good skincare doesn’t need hype to work.
[Mktg.kickstart, Skincare, Brand Honesty, Marketing Strategy]
1 month ago | [YT] | 0
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Mktg.Kickstart
When KFC and Pizza Hut sit under one roof,
the menu isn’t the only thing getting bigger.
This move builds leverage, efficiency, and influence in the world’s most crowded food market.
[Mktg.kickstart, Fast Food India, Franchise Economics, Market Dominance, QSR Strategy]
1 month ago | [YT] | 0
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Mktg.Kickstart
Bankless didn’t explain why banks aren’t trusted.
It simply showed you.
By turning a familiar counter pen into the core idea, the campaign made its point instantly and memorably.
[Mktg.kickstart, Bankless, Go Bankless Instead, OOH Marketing, Insight-Driven Ads, Brand Simplicity, Earned Media]
1 month ago | [YT] | 0
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Mktg.Kickstart
Netflix didn’t bring Stranger Things to India.
It let Stranger Things take an auto ride.
By embedding the show into real Indian environments, the campaign earned curiosity, clicks, and conversations.
[Mktg.kickstart, Stranger Things, OOH Marketing, Netflix, Localisation Strategy, Street-Level Marketing, Brand Creativity, Earned Media]
1 month ago | [YT] | 0
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Mktg.Kickstart
Instead of competing with surrounding ads, Flipkart made them part of the idea through a clever billboard execution.
The result was a simple, memorable message that gained organic reach and praise across social platforms.
[Mktg.kickstart, Flipkart, Out of Home, Brand Creativity, Contextual Advertising, Earned Media]
1 month ago | [YT] | 1
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Mktg.Kickstart
From app orders to store visits, Swiggy Instamart opens a physical experiential store in Gurugram as a trial.
The move helps the brand understand how customers engage with Instamart in an offline setting.
[Mktg.kickstart, Swiggy Instamart, Experiential Retail, Quick Commerce, Offline Expansion, Brand Learning, India]
1 month ago | [YT] | 0
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