Zalmi TV

Peshawar Zalmi Extends Partnership with Cheezious for 2nd Consecutive Year

Lahore — Peshawar Zalmi, one of the most successful and popular franchises in the Pakistan Super League since its inception in 2016, has cultivated a strong nationwide fan base. The franchise won its maiden PSL title in 2017 and has consistently reached playoff stages, building its brand around competitive performance and social initiatives under Chairman Javed Afridi’s leadership.

The franchise has extended its commercial partnership with Cheezious Pakistan for HBL PSL 11, the franchise confirmed on Saturday, Feb. 14, 2026.
The food brand will continue to feature prominently on the front of Zalmi’s matchday and training kits for a second straight season.

Founded in 2014, Cheezious began as a single fast-food outlet offering pizza and other quick-service items. Over the past decade, the brand has expanded rapidly across major cities including...

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