Established in 1996, we've grown from a humble skate shop into a premier surf boutique, offering top-notch gear and a unique shopping experience.
Our channel is your go-to destination for all things surfing, featuring detailed reviews of the latest surfboards and accessories from leading brands like Firewire, Thunderbolt, LOST, and more.
Whether you're an intermediate surfer seeking expert advice or a beginner eager to learn, our videos provide valuable insights and tips tailored to your needs.
Join us as we explore the vibrant surf culture of Hawaii, share stories from our community events, and showcase exclusive products available at our store.
We also highlight our involvement with local initiatives like the Blood Bank of Hawaii and food drives, reflecting our commitment to giving back to the community.
Subscribe now to stay updated on the latest surf trends, product launches, and more. Dive in and be part of our ohana as we celebrate the spirit of surfing and community!
Hawaiian South Shore Surf Boutique
The Firewire Revo Max — Tomo Hull Technology in Volcanic Ibolic Construction.
Most twin fins make you choose: speed or control. The Revo Max doesn't.
The Board:
→ Tomo Hull Technology — agility of a shortboard, stability of a mid-length
→ Vqc bottom + central spine creates lift at low speeds — effortless paddling
→ Thruster-like control from only two fins
The Fins:
→ Wide base with built-in pivot
→ Bridges the gap between a regular twin and a keel
→ "Sometimes keel fins have too much drive — so I came up with these for the Revo Max"
The Build:
→ Volcanic Ibolic Construction — Basalt fibre wrap over an EPS blank with high-density foam stringer and rails
→ "Super responsive. Super strong. These things are made to last."
From thigh-high rollers to overhead barrels — Tomo's been riding this all winter and it hasn't been damaged once.
In Stock:
6'3" – 35.2L | 6'6" – 40.8L | 6'9" – 46.9L | 7'0" – 53.5L
🛒 Shop online
📍 Stop by Hawaiian South Shore
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
2 days ago | [YT] | 11
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Hawaiian South Shore Surf Boutique
BIG MAHALO❤️🌊
Huge thank you to everyone who stopped by the shop this week, grabbed a new board, upgraded their travel gear, or stocked up on essentials. We truly appreciate every single one of you.
To those shopping for Valentine’s gifts and local favorites like Rainbow Bees Honey 🍯💝
Your support keeps our small local surf shop thriving. More than that, it keeps the community strong. 🌊
We’re grateful for the trust you place in us for boards, advice, and honest recommendations.
From all of us at Hawaiian South Shore —
Mahalo for choosing local. Mahalo for choosing us. 🤙
See you in the water.
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
4 days ago | [YT] | 13
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Hawaiian South Shore Surf Boutique
"The TJ Pro Mid is all about versatility." — Taylor Jensen 🏄
Whether you're stepping up off a shortboard or down off a longboard — and you want something that will fit a bit better in the pocket — this is a great option.
What Taylor Jensen and Dan Mann designed:
→ Wider, eggier outline — maximizes stability and paddle power
→ Flat through the front — easy to surf, doesn't feel tippy
→ Deep double concave through the tail — maximum speed and drive
→ Rounded pintail — maintains momentum, won't slide out
→ High-performance profiled rail — sink the edge, drive hard, create speed
→ Flat-ish rocker with flip in the nose — small waves, no problem
→ 5-fin setup — quad, thruster, or single fin
"It turns over from rail to rail really well — that's what really differentiates the TJ Pro Mid from other mids."
Built with I-Bolic Volcanic Technology:
→ I-Beam core construction with flex controlled at the rails
→ Volcanic Lamination — sustainable alternative to carbon
→ Most durable construction with elevated response
🛒 Shop online — link in bio
📍 Stop by Hawaiian South Shore to see it in person
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
4 days ago | [YT] | 17
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Hawaiian South Shore Surf Boutique
Quick off the bottom. Wraps around on rail. Doesn't get hung up where other boards fail.
🔥The Lost Driver 3.0 — shaped by Mayhem. Three years of refinement from the Driver 2.0 that Mick Fanning called "the best Mayhem I've ever ridden."
What changed:→ More tail rocker — tighter turns in the pocket
→ Deeper double to single concave — more lift and speed through the rear half
→ Scooped-out deck line with lower, boxy rails — slices into the wave
→ More width and volume carried forward — paddle power and front-foot drive
Your everyday board from small gutless surf to fun surf. Designed to work where other performance shortboards get stuck.
In stock now — 5'6" to 6'6"
🛒 Shop online or stop by the shop today.
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
5 days ago | [YT] | 22
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Hawaiian South Shore Surf Boutique
Happy Valentine’s Day ❤️🌺
Still looking for the perfect gift for her?
Think island-inspired totes 👜, reef-safe skincare essentials ☀️, and sweets like Rainbow Bees Honey 🍯 — we loved seeing you share a little Aloha with someone special.
Celebrate with something naturally sweet — Rainbow Bees Honey 🍯✨
Sourced from Hawaii’s islands and crafted with care, these raw, organic varieties bring unique island flavors straight to your table. From buttery-smooth blossoms to rich Kiawe honey, each jar is a taste of aloha.
Whether she loves beach days, travel, self-care, or all things Hawaii — we’ve got thoughtful picks that go beyond flowers and chocolates.
Stop by the shop or browse online and make this Valentine’s extra special ❤️🌺
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
5 days ago | [YT] | 1
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Hawaiian South Shore Surf Boutique
Aloha Friday!
The racks are looking GOOD this week 🤙 From fresh Lost boards to travel-ready gear and everyday essentials, we’ve got everything dialed for your next session.
🔥 Back in stock:
– Lost Surfboards
– Creatures of Leisure Accessories
– Wax Fresh Wax Remover
– VEIA Explorer Mid Length Day Bag
– VEIA x Florence JJF Deckpad (Round Tail Pro Camo)
– Scott Manoa Brown Aina Sandal
Whether you're chasing speed in punchy surf, setting up your mid-length for clean lines, or packing for your next strike mission — we’ve got you covered.
👉 Swipe through to see highlights.
📍 Available in-store & online.
Mahalo for supporting your local surf shop every week. We appreciate you more than you know 🤙🌊
6 days ago | [YT] | 11
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Hawaiian South Shore Surf Boutique
Jellyfish HIGH PROBABILITY: February 9–11 ⚠️
Full moon hit February 1. That means box jellyfish are heading to south shore beaches right now — Ala Moana, Waikiki, Hanauma Bay.
If you're surfing or swimming this week, protect your legs.
Hawaiian South Shore Unisex Surf Lycra Leggings
→ Jellyfish protection — covers your legs while you're sitting on your board dangling in the water
→ UPF 50 sun protection — blocks 98% of UV rays (back of the knee is where surfers get skin cancer most)
→ Non-slip drawstring — tightly secures to your waist so they won't come off in bigger surf
→ Lycra material — stretchy, heat resistant, full freedom of movement
→ Unisex design — XS to L
⭐⭐⭐⭐⭐ "Highly recommended, especially during the monthly influx of box jellies on the south shore or on-shore wind days with possibility of man-o-war. As an added bonus, it also blocks the UV rays and helps keep you warm." — Dane
Swipe through → to see the jellyfish calendar, features, and what real customers are saying.
🛒 Shop online
📍 Stop by Hawaiian South Shore
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
1 week ago | [YT] | 5
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Hawaiian South Shore Surf Boutique
BIG MAHALO, OHANA 🤍
Huge mahalo to everyone who stopped by this week and trusted us with their next board, fins, and gear. Whether you grabbed a fresh stick, upgraded your setup, or just came through to talk surf, we truly appreciate the support.
Your trust in our shop, our crew, and our recommendations means everything to us. Seeing these boards head out the door and into the water is what it’s all about 🌊
If you’re still thinking about your next board, there’s time—
📍 Swing by the shop
💬 DM us for sizing or recommendations
🌐 Or check what’s available online
Mahalo for supporting your local surf shop—
Hawaiian South Shore 🤙
#ハワイアンサウスショア #ハワイのおしゃれな店 #ハワイの人気サーフショップ #ハワイ旅行 #ハワイ土産
1 week ago | [YT] | 9
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Hawaiian South Shore Surf Boutique
Aloha Friday!
Fresh gear just hit the racks and it’s a solid one this week. From performance boards and classic longboard fins to everyday essentials and new apparel, there’s plenty to get excited about as we head into the weekend 🌊
✨ This week’s highlights include:
• New Firewire boards
• Takayama DT Flex fins (new colorway)
• Flying Diamond longboard fins
• Florence Marine boardshorts & hoodies
• Real Sun Cover sunscreen
• Leashes, accessories, and more
👉 Swipe through to check out what’s new.
📍 Available now in-store & online.
Mahalo for always supporting your local surf shop 🤙
We appreciate every visit, every conversation, and every wave you take our gear into.
1 week ago | [YT] | 6
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Hawaiian South Shore Surf Boutique
BIG MAHALO, Ohana! 🤍🌊
A huge thank you to everyone who stopped by, picked up a new board, grabbed fresh gear, and supported the shop this week. Every visit, message, and pickup means a lot to us and keeps the local surf community strong.
We’re stoked to see these boards heading to the water and this new gear getting put to good use. If you grabbed something this week, we’d love to hear how it’s working for you — tag us or swing back in and say hi.
Mahalo nui loa for always choosing to support your local surf shop 🤙
See you soon at the shop.
#ハワイアンサウスショア
#ハワイのおしゃれな店
#ハワイの人気サーフショップ
#ハワイ旅行
#ハワイ土産
2 weeks ago | [YT] | 35
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