🔥 PART 3 – PRODUCT: Why 80% of restaurants close within the first 3 months!
If Part 2 was about the location, then Part 3 is the "living lungs" of a restaurant. And if you're looking to open a fried chicken restaurant, or exploring the street food fried chicken model, this is the most important video in the F&B startup series.
Thao has tested dozens of batches of chicken, constantly changing suppliers, and spent a lot of money to learn one lesson:
👉 Cheap ingredients don't guarantee profit – but poor quality ingredients definitely lead to losses.
There were times when Thao's dishes were hit or miss: some days they were delicious, some days they were terrible. It's not because of poor cooking, but because:
– Each employee has their own method
– Unconventional measurements
– Irregular ingredients
– Unclear recipes
Just a 10-degree difference in oil temperature → the dish is ruined → customers won't return → revenue plummets.
And that's why so many self-established street food fried chicken restaurants have to close down.
💡 To open a successful fried chicken restaurant, focus on 1-2 main dishes:
1 signature dish that accounts for 60-70% of revenue
Fixed recipe: measurements – time – temperature
Don't season based on intuition
Test ingredients regularly
Maintain product consistency so employees can easily prepare – customers will return more easily
🔥 Standard products → easy operation → stable revenue → significantly reduced risk.
One delicious dish can save a restaurant. One bad dish can ruin a restaurant in two weeks.
👉 Part 4: Marketing – Why is advertising ineffective?
Follow Thảo to continue the "Practical F&B Startup" series.
👇 Comment the dish you'd like to make your "signature," and Thảo will give you suggestions!
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