India grows a plant that is a natural detergent, and big detergent companies are trying to ban it. Most of the big laundry detergent companies are from the US, and these detergents pollute our rivers and make them undrinkable, because their white foam never leaves the environment. We had a solution centuries ago, but detergent companies made it disappear. It's called Reetha. It contains natural saponins. It cleans thoroughly, and it's 100% organic. India has a monopoly on this natural detergent, but you'll rarely see it in your home. In the USA and Europe, the fruit of this plant is packaged in fancy bags, renamed organic laundry berries or soapnuts, and sold for ten times the price. Because it's the only product that can be used as a dishwasher detergent, clothes detergent, and even hair shampoo! But people stopped using it because it's a hassle to process. Here's a business opportunity: Every parent fears chemicals around their children and pets. If you process this plant and launch a reetha-based baby laundry wash, parents will blindly trust you instead of chemical brands. The market is empty, and the raw materials are cheap.
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