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Shared February 7, 2026
How do you scale SEO output without scaling time or budget? A client in the Caribbean travel space asked me this after strong SEO results, and at first, the request felt unrealistic. More pages usually mean more research, more planning, and more writing. But instead of changing the plan, I rethought the structure behind it.
The breakthrough came from review pages. People weren’t just searching for “Caribbean resorts”, they were searching for reviews of specific resorts my client already offered. That meant each resort could become its own SEO page. Because the intent and structure were the same, we only needed to do the sub-research once, define the value framework, and then adapt it per resort while keeping every page unique and genuinely useful.
This approach nearly doubled the number of SEO pages we could produce with the same time and strategy. I’ve applied the same method in other industries too, like real estate with city-specific property tax pages. If you’re looking to scale SEO intelligently, not by cutting corners, but by reusing research strategically, there’s usually more opportunity hiding in your keyword data than you think.
#SEO #DigitalMarketing
