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Shared February 5, 2026
When your SEO niche is tough to rank for, creating tool pages can completely change the game..
I ran into this with a software client in the inventory space. While doing keyword research, I noticed a clear pattern: people searching for inventory solutions were also actively searching for calculators and tools related to inventory problems.
One keyword in particular made this obvious. Users weren’t looking for a blog post or a product page, they wanted a tool that could calculate a complex inventory-related metric. A competitor was already ranking simply because they had built that tool. So I exported all similar tool-based keywords, had the client validate demand, and then worked with developers to assess which tools were realistically buildable versus overly complex.
We ended up creating multiple tools on unique URLs, each targeting a specific keyword, and they’re now ranking. Some of them drive over 200 clicks per month on their own. If you want to try it yourself, start by filtering keywords that include “calculator,” “tool,” or similar terms—then pair them with a word related to your business.
#SEO #DigitalMarketing
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