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Shared June 5, 2025
Edward Tirtanata is the visionary behind Kopi Kenangan, Southeast Asia’s first coffee chain to reach a $1 billion valuation.
Frustrated by the gap between overpriced cafés and low-quality instant coffee, Edward launched Kopi Kenangan in Jakarta with only $15,000. His big idea? Premium coffee, everyday prices, and no seating—just fast, tech-powered takeout.
By combining a lean business model with smart data use, Kopi Kenangan opened 200+ stores within two years and scaled to 900 by 2025, serving over 70 million cups annually.
From one stall to a global ambition, this is how Indonesia’s biggest coffee success was brewed.
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