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A little information about Lemons
Terminology
The concept of describing a highly flawed item as a "lemon" predates its use in describing cars and can be traced back to the beginning of the 20th century as a British and American slang term. The British use is derived from the US use and is less precise or specific: to be "sold a lemon" is little different from "sold a pup".
Its first attribution to mean a problematic car was in a Volkswagen advertisement created by Julian Koenig and Helmut Krone as part of an advertisement campaign managed by William Bernbach, all advertising executives with the firm Doyle Dane Bernbach in 1960, which was a follow-up to their Think Small advertising campaign for VW.
Economist George Akerlof in his 1970 paper "The Market for Lemons: Quality Uncertainty and the Market Mechanism" identified the severe lemon problems that may afflict markets characterized by asymmetrical information.
Information provided by
en.wikipedia.org/wiki/Lemon_(automobile)
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