🔥 PART 2 – LOCATION: One wrong step can ruin your entire career
If you're preparing to open a restaurant, start an F&B business, or are considering a fried chicken franchise model, this video is a crucial lesson you need to watch.
Thao once chose the wrong location, thinking that a high school population would mean high customer traffic. But the reality was completely the opposite: students didn't use the side entrance, the area was sparsely populated, and there was no demand for food. Revenue was low, but rent still had to be paid regularly.
That was a big slap in the face that made Thao realize:
👉 A crowded location doesn't necessarily mean high customer traffic.
👉 The important thing is finding the right customers – at the right time – with the right needs.
And when entering the Street Food fried chicken franchise market, Thao realized why large F&B chains always have very thorough location survey checklists.
💡 3 steps to survey a location before investing:
1️⃣ Observe 3 time slots/day – continuously for 7 days
2️⃣ Identify potential customer groups in the area
3️⃣ Check competing products in the surrounding area
⚠️ Remember the crucial numbers in F&B:
👉 Rent should only account for 8–12% of revenue.
Starting an F&B business isn't difficult, but the biggest risks lie in location and fixed costs. This video helps you avoid the mistakes I've made.
📌 If you are researching fried chicken franchise or Street Food fried chicken franchise models, please leave a comment with the area you want to rent – I'll help you analyze it!
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