Hyein Yoon - Borderless Marketer

Global growth, local-first strategy and borderless marketing 🌍

Hello! I'm Hyein Yoon —
Founder & Strategist of HY Marketing, a boutique, strategy-led agency helping brands win in Korea, Japan, and global markets.

I didn’t start with a marketing degree or big agency background.
I started by testing ideas, understanding culture, and learning what makes people buy.

That experience became a turning point.
Since then, I’ve helped global brands enter Korea & Japan with local-first go-to-market strategies —
& service providers build visibility, trust, and real business results globally.

On this channel, I share insights on:
- entering and scaling in Korea & Japan with a local-first mindset
- building visibility, trust, and demand for brands and service providers
- social & influencer-led growth that drives business results
- cross-cultural lessons from behind-the-scenes B2B & B2C campaigns

This channel is for brands, founders, and marketers who believe culture drives conversion.