Hyein Yoon - Borderless Marketer

#Coupang lost $3.9M in daily revenue.

Not from a competitor. Not from a recession. From breaking trust.

Here's the breakdown:
📌 Nov 2025 — 33 million users' data leaked
📌 Coupang's response — called it "exposure" not "breach," offered re-signup coupons, CEO refused to appear before National Assembly
📌 Korean consumers organized "탈팡" (quit Coupang) movement
📌 Result — daily card transactions dropped ₩5.6B (~$3.9M), 7% decline. During holiday season, when every other retailer went up.

Sound familiar?

In 2019, Korea launched the NO Japan boycott. Uniqlo stores emptied. Japanese beer imports dropped 97%.

Korean consumers don't just leave angry reviews. They organize, trend hashtags, and follow through.

The lesson for any brand eyeing Korea:
- Trust isn't a slide in your deck. It's the whole game.
- Build it right → fierce loyalty.
- Break it → you trend for all the wrong reasons.

We spent the last few months studying exactly how the most trusted brands in Korea and Japan built that trust — some over 10 years, some over 50.

Want these insights in your inbox monthly? Subscribe here →dashboard.mailerlite.com/forms/376682/101594340509…

—

What's the biggest trust lesson you've seen from a brand in Asia?



#KoreaMarketing #JapanMarketing #Coupang #MarketEntry

3 days ago | [YT] | 1

Hyein Yoon - Borderless Marketer

[한] 7 Things I Learned This January (Birthday Edition 🎂/생일기념 1월 결산)

1. January was intense, but overall a net positive. I’m proud that more clients are finding us, trusting us, and recognizing our work.

2. One big realization: you can’t really change people—but environment changes everything. If you want to grow, you need to place yourself where growth is inevitable.

3. Rejection has become fuel. It stings for a moment, but then my focus sharpens and performance spikes. Feedback—good or bad—is always better than silence.

4. Lately, my body feels the cost of ambition. I’m learning to optimize energy, not just effort.

5. One thing hasn’t changed: becoming a #1 global marketer. Through my business or my clients—either way.

6. Premium positioning taught me this: a proposal has to make sense to me and to the other side. Authenticity is non-negotiable.

7. AI is unlocking new possibilities, and I’m building something that will support more repetitive revenue this year.

That’s it. Thank you all for the birthday wishes 🤍

— Hyein

1. 다사다난했다고 해야 할까. 그래도 전체적으로 보면 분명히 +였다. 우리를 찾아주고, 알아봐 주는 고객들이 점점 늘고 있다는 게 무엇보다 뿌듯하다.

2. 왜 환경을 바꿔야 하는지에 대해 더 명확해졌다. 사람을 바꾸는 건 어렵지만, 환경은 생각보다 강력하다. 성장하고 싶다면, 잘하는 점은 더 키우고 부족한 점은 자연스럽게 보완될 수 있는 환경에 스스로를 두는 것이 우선이다. 다만 그 안에서 무엇을 가져갈지는 결국 본인의 몫이다.


3. 스스로가 좀 이상하게 진화(?)하고 있다는 생각이 든다. 거절을 받으면 순간적으로는 크게 흔들리지만, 하루쯤 지나고 나면 오히려 집중력과 퍼포먼스가 확 올라간다. 거절이 좋은 건 아니지만, 잘만 쓰면 아무 피드백도 없는 것보다는 훨씬 낫다.

4. 요즘은 아침에 일어날 때마다 몸이 먼저 신호를 보낸다. 매일 운동하고 싶지만, 늦은 밤까지 일한 뒤 무리하면 오히려 망가질 것 같아 조절 중이다. 지금은 ‘더 많이’가 아니라 ‘최적의 지점’을 찾는 단계다.

5. 오기가 생긴다. 세상을 바꿀 수 있을지는 모르겠지만, #1 글로벌 마케터가 되겠다는 목표만큼은 변하지 않는다. 그게 내 비즈니스를 통해서든, 클라이언트를 통해서든.

6. 프리미엄 프라이싱으로 포지셔닝한 이후, 작년 한 해는 리드 퀄리티 최적화에 많은 에너지를 쏟았다. 그 과정에서 얻은 핵심 인사이트는 이것이다. 제안서는 나에게도 납득이 되어야 하고, 상대에게도 명확히 이해되어야 한다. 진정성은 기본이고, 결국 구조와 논리가 설득을 만든다.

7. AI 덕분에 가능해진 것들이 정말 많아졌다. 그래서 올해가 더 기대된다. 지금 빌딩 중인 것이 있는데, 반복적인 수익 구조에 꽤 도움이 될 것 같다.

끄읕 — 생일 축하해주신 모든 분들 감사합니다 🙂

-혜인
#생일기록 #창업일기
#FounderLife #GlobalMarketing

2 weeks ago | [YT] | 3

Hyein Yoon - Borderless Marketer

As 2025 wraps up, I wanted to take a moment to reflect.

This year taught me so much about what it really takes to build authority across borders—showing up authentically, building the right community, and staying true to the mission even when the path isn't clear.

To everyone who's been part of this journey—whether you've joined my programs, connected with me here, or followed along for the insights... thank you (감사합니다!). It genuinely means a lot.

And especially to the incredible guests who joined me live on Borderless Business Secrets and The Global Movement Project—thank you for sharing your stories and wisdom so generously. You've impacted not just me, but everyone in our community.

2026? I'm genuinely excited about what's coming. Some things I've been working on that I think are going to make a real difference.

Wishing you all a peaceful and joyful holiday season 🧡

What was your biggest takeaway from 2025?


#BorderlessBusiness #GlobalExpansion #YearEndReflection
#HYMarketing #에이치와이마케팅

1 month ago | [YT] | 2

Hyein Yoon - Borderless Marketer

Sometimes the pressure you feel isn’t a sign that you’re behind —
it’s a sign that you’re leveling up.

You’re not moving slowly.
You’re becoming the version of you that can handle bigger rooms, bigger dreams, and bigger opportunities.

Keep going.
Your pace is enough. 💛✨

#growthjourney #globalmarketer #borderlessmindset #innerwork #keeplearning

2 months ago | [YT] | 0

Hyein Yoon - Borderless Marketer

Lately, the same patterns keep showing up.

Content looks polished,
but it doesn’t always land.
Teams are doing the “right things,”
yet results feel slower.

It’s easy to blame platforms.
Algorithms.
Or AI.

But across global markets, Korea, and Japan,
one thing is clear:

Marketing didn’t break.
People changed.

How they scroll.
How they trust.
How they decide to buy.

—

⭐️ 10 Predictions for 2026 ⭐️
(based on patterns already unfolding)

These aren’t guesses.
They’re the shifts already shaping campaigns,
market entry decisions, and buyer behavior.

Because 2026 won’t reward louder brands.
It will reward those that understand their market deeply
and communicate like humans, not campaigns.

This isn’t future behavior.
It’s already happening.

#2026predictions #GlobalMarketing #Localization

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2 months ago | [YT] | 0

Hyein Yoon - Borderless Marketer

Growth rarely looks dramatic.
No big wins. No sudden breakthroughs.

Most days, it’s quiet.
Slow.
Almost invisible.

But that’s where it’s built.

Not by the ones who rush.
Not by the ones who quit when it’s unclear.

By the ones who stay.

Even when no one is clapping.
Even when progress feels small.
Even when doubt gets loud.

If you’re still here —
you’re doing better than you think.

🤍

#TheLongGame #QuietGrowth #KeepGoing

2 months ago | [YT] | 0

Hyein Yoon - Borderless Marketer

New episode alert! 🌍 팟캐스트 라이브 공지 :)

Thanks to Christian Klepp — we recently connected for his podcast — I got to meet someone incredibly inspiring : Aya ElRahman Saad from Egypt. She’s the CEO of her own global marketing agency, and after speaking with her, I immediately felt her story belonged in this series.

As you might know, I’ve been hosting the Global Movement Project — a live podcast where I bring guests from all over the world: 6-figure founders, #TEDx speakers, authors… people with real stories and real journeys. Aya’s story fits right in.

In this episode, we’ll dive into:
-How Aya’s journey from Egypt led her to becoming a Global Agency CEO
-What it’s really like to build a global career from emerging markets
-How cultural perspectives turn into marketing superpowers
-Affiliate & Influencer partnership strategies that actually work across borders
-How global professionals can break both internal + external barriers

Global Movement Project is all about amplifying diverse voices and showing that your background isn’t something to “overcome” — it’s something that can push you forward.

I want this series to connect ambitious, global-minded people who might feel like their dreams are “too far” or “too big.” You’re not alone, and you’re not behind.

If anything, your perspective is exactly what the world needs more of.
I hope every episode leaves you feeling seen, encouraged, and inspired. ✨

📅 Join us live!
🗓 28 Nov 2025
⏰ 17:30 KST / 09:30 CET / 08:30 GMT
📍 Facebook & YouTube Live

Hit "Notify me" so you don’t miss it!
🎥 YouTube Live link: youtube.com/live/HtB11Wmt9Lc?si=NUHdge16N_rY_hyS
🔔 Facebook Live Link : www.facebook.com/share/1CQurpinYm/

#GlobalMovementProject #DiversityInBusiness #GlobalMarketing

2 months ago | [YT] | 1

Hyein Yoon - Borderless Marketer

Whenever you feel like you’re failing, here’s what I do — I keep taking action.

Even when I don’t feel like it. Even when everything feels like it’s not working.

Because feelings come and go.
And I never want to be trapped by emotions that tell me to stop.

For example, there are times when I have meetings with potential clients — and things don’t turn out as I expected.

I could spend days overthinking:
“Why didn’t it work out?”
“Did I miss something?”
“Are we not a good fit?”

But instead, I focus on what I can do:
→ create content,
→ attract new clients,
→ network,
→ or start a new collaboration.

Sometimes losing one opportunity just means you’re making space for another one.

So again — you can create your own system.
You can build your own breakthrough.
You have the power to reinvent yourself and make the situation better.

Trust yourself.
Trust your process.

And if you ever decide to start your own challenge - whether it’s 30, 60, or 100 days - come join our community.
You’ll find people who understand your journey and cheer for your next breakthrough.
LINK : www.facebook.com/share/g/19vv14B3Qd/

Keep going - you’ve got this.

-Hyein

3 months ago | [YT] | 0

Hyein Yoon - Borderless Marketer

Woohoo! Borderless Marketer just hit 500 subscribers!

It’s been almost 3 years since I started my YouTube channel, and I have big plans for what’s next.

This milestone wouldn’t have happened without the incredible guests from Borderless Business Secrets and The Global Movement Project — and my commitment to showing up every single week (or sometimes every single day) without a break.

This year, my goal is to hit 10K subscribers 🔥🔥 (who knows, it might happen faster than I think haha).

Let’s do this!

💃 Subscribe to our YouTube channel: youtube.com/@thehyeinyoon

Thank you, everyone, for being part of this journey and supporting us.
More valuable videos are coming your way soon! 😊

#BorderlessMarketer #YouTubeGrowth #GlobalExpansion

3 months ago | [YT] | 2

Hyein Yoon - Borderless Marketer

From one workshop to a full 6-week transformation

— we’re now in Week 2 of our Intensive Coaching Program!



We’ve got such a diverse and inspiring group:

✨ An English & communication coach helping professionals speak with confidence in meetings

✨ A creative entrepreneur designing meaningful books & illustrations for media brands

✨ An architectural designer passionate about building his personal brand

✨ A life coach helping retirees rediscover their purpose, passion, and legacy



During today’s group coaching session, I realized once again how different learning styles shape the conversation — every question, every insight adds a new layer of perspective.



From positioning and content creation, it’s only Week 2 — but I’m already so proud of how each student is taking action whether it's watching trainings or refine their positioning statement. That takes courage.



At the end of the day, I truly believe this:

>>> The one who keeps taking action, no matter what happens, will always move closer to their dreams.



And speaking of action — I’ve started my new initiative: the 0 to $100K 60-Day Visibility Challenge.



After years of being known as the “Korean Marketing Expert,” I’m now showing how my unique background helps bridge Western and Asian markets through the power of social media — where performance meets emotion.



I’ll be documenting this journey not just for my students, but also for my wider audience — so if my experience helps you take your brand global with more confidence, that’s all that matters to me!



You can join our 60-Day Visibility Challenge community here and grow alongside other global entrepreneurs.

LINK : www.facebook.com/share/g/19y2EQ8L9m/





#VisibilityChallenge #GlobalEntrepreneurs #TakeAction

3 months ago | [YT] | 2