Seng Nickerson - Business & Tech

I’m a Principal Technical Product Manager in big tech, managing roadmaps tied to billions of dollars in revenue and traffic. On this channel, I share how product strategy, technology efficiency, and paid ads traffic come together to build scalable growth systems. I break down how to architect advertising infrastructure, optimize data flows, and make paid media more efficient through automation and disciplined execution. If you want to think beyond campaigns and build durable, system-level growth, this channel is for you.