GTM Vault - The Operating System for Modern Revenue
GTM Vault is where founders and operators learn how the best companies go to market.
Interviews, frameworks, and operator breakdowns from $0 to $1B+ ARR.
I’m Rick Koleta. I’ve led GTM through two exits, scaled $20M+ ARR, and advise YC and SoftBank-backed teams. GTM Vault is where I publish repeatable revenue systems.
What you’ll learn
• AI-native GTM workflows across PLG, demand gen, and outbound
• Positioning, pricing, and narrative design that converts
• Revenue systems that scale pipeline, ACV, and retention
Inside GTM Vault
• Podcast - operators, founders, investors
• Playbooks - tactical frameworks and execution systems
• Strategy Course - 10 GTM foundations in short-form lessons
Extensions
• GTM Nights - global operator community
• Advisory - private GTM architecture
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GTM 23 | Scaling the Founder Before the Company with Vijay Rajendran (Author, The Funding Framework)
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GTM 9 | Why Drug Dev Is Broken — How AI Can Fix It with Savva Kerdemelidis (CEO, Public Good Pharma)
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