If you ever thought car washing was a small business, India might be the country that defies that notion. Here you’ll find a population propelling the auto industry forward in the billions of rupees, but also a lot of dust and serious water woes. It’s this combination that got us thinking–what if we started washing cars for a living, but not in the traditional way? “A couple of months ago, we noticed cars were being washed with zero knowledge and incorrect materials, They were just using a dirty rag and water–the same rag for the outside, the inside, the floor, on the wheel.” There was no doubt in our mind that the car is an important part of the Indian household, for those who can afford one. “The car is the most expensive asset after the house,” leading us to question why the job of car cleaning was being treated as an ancillary job, allocated to the home cook or the building doorman.
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