I’m Dr. Christopher Demetrakos, a neuroscientist and 25-year veteran of the ad industry. I talk about the neuroscience of how you can create customers; the only way customers have been created for millennia. I go over how you can design your comms and outreach campaigns to be resonant with your audience clusters, how you can measure those audiences for their psychological traits, as well as the voodoo, adland lore, and other tall tales the Advertising Industrial Complex tries to foist on us. I'm dedicated to eliminating the double-speak and noise that have clouded the ad industry for generations. If you want to wear strategically ripped jeans at Cannes Lions and feel like you’re *right,* then keep doing what you’re doing. If you want to create customers absolutely because you understand that’s why your company and clients are in business, then you are in the right place!

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