Rukam Capital - Invidious

Rukam Capital

Building from scratch is rarely glamorous.

We’ve been there. We’ve seen what works, what doesn’t, and what no one tells you until it’s too late.

At Rukam Capital, we back early-stage founders reshaping how India consumes - not with noise, but with clarity, purpose, and empathy.

This channel shares what we’re learning - from candid founder stories and practical lessons to the realities that rarely make it into pitch decks.

🎥 What you’ll find here:

• Startup Table with AJ - Archana Jahagirdar hosts honest, in-depth conversations with early-stage founders across India.

• Founder Fridays - Stories and insights from Rukam’s ecosystem, featuring our portfolio founders as they share product journeys and pivotal wins.

• Startup Ki Paathshala - Archana shares practical advice for early founders, rooted in experience, not theory.

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4:43

What is changing faster, Indian consumers or the brands chasing them?

Rukam Capital

Shared 1 day ago

22 views

14:22

GenZ VS Ambition : What would you do to achieve your dreams?

Rukam Capital

Shared 6 days ago

60 views

53:30

What Does It Really Take to Build a Consumer Brand in India?

Rukam Capital

Shared 1 week ago

534 views

8:20

ASKING DELHI’S GENZ HOW MUCH THEY SPEND IN A MONTH

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Shared 3 weeks ago

349 views

1:05:43

Life After Ideabaaz | STWAJ Special Edition ft. Ideabaaz Founders

Rukam Capital and Ideabaaz

Shared 3 weeks ago

1.4K views

4:09

Is Tier-2 & Tier-3 India quietly becoming the new startup capital?

Rukam Capital

Shared 4 weeks ago

1.3K views

53:54

What’s Powering India’s New-Gen BPC Startups?

Rukam Capital

Shared 1 month ago

11K views

10:10

How can India design clean air into everyday infrastructure?

Rukam Capital

Shared 1 month ago

71 views

5:49

What’s shaping the next phase of Indian brand-building? | STWAJ S02 EP 20

Rukam Capital

Shared 1 month ago

56 views

1:47

Why Women Are Choosing Lab-Grown Diamonds?

Rukam Capital

Shared 1 month ago

86 views

1:20

The Best Moments from STWAJ Season 2

Rukam Capital

Shared 1 month ago

38 views

2:13

Is your brand ready for India’s new premium-first consumer?

Rukam Capital

Shared 1 month ago

38 views

8:53

How to create demand for a new category of products

Rukam Capital

Shared 1 month ago

68 views

0:57

Can India Build a Sporting Culture From Day One?

Rukam Capital

Shared 1 month ago

38 views

11:11

The Truth About Fundraising in India

Rukam Capital

Shared 1 month ago

91 views

10:10

Is Your Brand Losing Trust by Avoiding Marketplaces?

Rukam Capital

Shared 1 month ago

155 views

1:03

India’s Next Defence Tech Could Change Everything | STWAJ S02 EP12

Rukam Capital

Shared 1 month ago

82 views

1:59

What Will Define India’s Next Era of Tech Innovation?

Rukam Capital

Shared 2 months ago

46 views

2:37

Why Taste-Led Wellness Is Taking Over India? | Startup Table with AJ S02 EP19

Rukam Capital

Shared 2 months ago

81 views

8:06

Can ancient Ayurveda meet modern consumer expectations? | Startup Table with AJ S02 Highlight

Rukam Capital

Shared 2 months ago

61 views

9:06

Solving Defence Tech’s Toughest Problems

Rukam Capital

Shared 2 months ago

28 views

10:18

Why Instant Gratification Is the New Currency?

Rukam Capital

Shared 2 months ago

51 views

8:35

How do consumer startups actually find Product–Market Fit?

Rukam Capital

Shared 2 months ago

84 views

7:27

The Hidden Startup Boom Outside India’s Big Cities

Rukam Capital

Shared 2 months ago

108 views

1:05:44

This Diwali, did your brand get chosen or just noticed? | Startup Table with AJ S02 EP20

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Shared 3 months ago

14K views

59:23

Is India Ready to Choose Healthy Over Junk? | Startup Table with AJ S02 EP19

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Shared 4 months ago

602 views

1:00:36

Can Lab-Grown Diamonds Win Buyers’ Trust? | Startup Table with AJ S02 EP18

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Shared 4 months ago

2K views

47:11

Is Gen AI taking over human intelligence?

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Shared 5 months ago

1.4K views

54:19

Can Ayurveda go from kitchen remedies to global shelves? | Startup Table with AJ S02 EP16

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Shared 5 months ago

19K views

46:20

Will Electric Vehicles BE THE FUTURE of India's Mobility? | Startup Table with AJ S02 EP15

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Shared 6 months ago

10K views

11:28

Two IITians who built a travel brand GydeXP | Founder Fridays S02 EP02

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Shared 6 months ago

240 views

57:43

Reimagining Legacy | Startup Table with AJ S02 EP14

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Shared 6 months ago

439 views

2:09

Disrupting How Indians Travel | Founder Fridays S2

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Shared 6 months ago

75 views

1:02:46

Reimagining India’s Travel Future | Startup Table with AJ S02 EP13

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Shared 7 months ago

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1:05:30

Meet the Founders Fueling India’s Defence & Aerospace Future | Startup Table with AJ S02 EP12

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Shared 7 months ago

2K views

50:36

Game On: India’s Sports Ecosystem Just Got a Startup Upgrade | Startup Table with AJ S02 EP11

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Shared 8 months ago

678 views

34:07

India’s F&B Industry Finally Getting a Healthy Makeover | Startup Table with AJ S02 EP10

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Shared 8 months ago

1K views

1:50

Aakarshan & Navdeep Share The Inspiring Journey Behind GydeXP | Founder Fridays S02 EP02

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Shared 8 months ago

1.2K views

54:33

Sustainable Startup Ideas Powering India’s Innovation | Startup Table with AJ S02 EP09

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Shared 9 months ago

5.4K views

58:55

How to Create Demand for New Products | Startup Table with AJ S02 EP08

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Shared 9 months ago

771 views

1:39

Startup ki Paathshala | Archana Jahagirdar

Rukam Capital

Shared 9 months ago

70 views

4:14

Archana Jahagirdar | Bhuvan Bam | Startup Mahakumbh

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Shared 9 months ago

119 views

1:19

Founder Fridays | Startup Mahakumbh Special Edition

Rukam Capital

Shared 10 months ago

32 views

6:02

Final Verdict: Should You Adopt or Breed a Dog? 🐾 The Debate Ends Here!

Rukam Capital

Shared 10 months ago

72 views

50:21

Early Stage Petcare Founders Exploring India’s Pet Care Revolution | Startup Table with AJ S02 EP07

Rukam Capital

Shared 10 months ago

1.1K views

1:58

Early Stage Fashion & Lifestyle Founders Share Their Experience From Startup Table With Aj

Rukam Capital

Shared 10 months ago

83 views

5:10

Fashion in a Flash? Founders Debate the Future of 10-Minute Delivery Models

Rukam Capital

Shared 11 months ago

153 views

2:24

Startup Table with Aj Highlight Video | Insights from early stage founders from Fashion & Lifestyle

Rukam Capital

Shared 11 months ago

95 views

1:02:58

Archana Jahagirdar X Early Stage Fashion & Lifestyle Founders | Startup Table with AJ S02 EP 06

Rukam Capital

Shared 11 months ago

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1:50

Founders from #qsr Industry Share Their Experience from Startup Table with AJ S02 EP 05

Rukam Capital

Shared 11 months ago

111 views

3:23

Navigating Funding in India's QSR Industry: Insights from Early-Stage Founders

Rukam Capital

Shared 11 months ago

106 views

2:10

Building the right team for a QSR startup | Highlights from Startup Table with AJ S 02 EP 05

Rukam Capital

Shared 11 months ago

94 views

1:00:13

Archana Jahagirdar in conversation with Early-Stage QSR Founders | Startup Table with AJ S02 Ep 05

Rukam Capital

Shared 11 months ago

555 views

1:39

Startup Table with AJ: Early-Stage Founders from Kashmir Share their Experience 🚀

Rukam Capital

Shared 11 months ago

94 views

4:14

Highlight Video 2 | Startup Table with AJ S02 EP 04 | Exploring Rampant Opportunities in Kashmir

Rukam Capital

Shared 11 months ago

52 views

4:32

AI Innovation in Kashmir: Founders of @JinkoMage and @HelpRush discuss the problem they are solving

Rukam Capital

Shared 1 year ago

57 views

1:01:51

In Conversation with Early-Stage Startup Founders from #kashmir | Startup Table With AJ S02 EP 04

Rukam Capital

Shared 1 year ago

586 views

2:19

Founder Friday S2 EP01 | Assembly

Rukam Capital

Shared 1 year ago

75 views

7:17

Highlight Video for Startup Table with AJ S04 Ep 03 | Building Brand Narrative Through #storytelling

Rukam Capital

Shared 1 year ago

29 views

2:33

Founders from Kashmir Share their Experience from Startup Table with AJ

Rukam Capital

Shared 1 year ago

166 views