‘Me digwa’ is a welcome greeting in the African Isoko language. Similarly, the name HEYRU (pronounced ay-roo) is rooted in an Isoko word meaning ‘natural beauty.’ This name is our brand because most of our food, health, and cosmetic products (ethically-sourced in Nigeria and packaged in Canada) are earth-friendly, 100% natural, and contain only the highest-quality ingredients. As a trading company, our aim at HEYRU is to focus on sustainability while promoting a healthy lifestyle within the local wellness market in Winnipeg and across Canada.

Since it started in September 2016, HEYRU maintains three core values:

• Earth-friendly & Natural
• Traceability
• Local Market