warikoo is a serial entrepreneur, a bestselling author and an online educator
Ankur Warikoo is an internet entrepreneur, and is:
- One of India’s top content creators with a following of 14Mn+ followers across YouTube, LinkedIn, Instagram, Twitter and Facebook
- 4X Bestselling author of Do Epic Shit (2021), Get Epic Shit Done (2022), Make Epic Money (2024) and Build An Epic Career (2025)
- An entrepreneur running WebVeda.com - an online school for young Indians, with 430,000+ students so far
- A mentor/investor to first-time entrepreneurs (hoping to help them not make the same mistakes he made when he started up)
He holds an MBA degree from the Indian School of Business.
He was also part of Fortune Magazine’s 40 under 40 List for India, Forbes Top 100 Digital Creators list 2022, LinkedIn India’s Top Voices for 2018, 2019 and 2020, LinkedIn India’s Spotlight List and India’s Top Executives under 40 by Business Today.
warikoo
I cover 5 jobs that face the highest risk of AI disruption and explain what's actually happening on the ground with real data. I also talk about the Jevons Paradox - how making something more efficient can actually increase its demand - and why jobs like radiology and banking that were predicted to disappear are actually growing. If you're in your 20s planning a 30-40 year career, the question isn't whether your job will change - it will. The question is how, and whether you're ready for it. I share a simple framework to evaluate if your role is high-risk or AI-safe based on predictability vs unpredictability of outcomes.
Link in the pinned comments. Watch now!
2 hours ago | [YT] | 318
View 2 replies
warikoo
The purpose of IGC is to help students build real-world skills.
That’s why we reward consistency - because practice is how smarter thinking and confidence is built!
Start building your streak on the link in the pinned comment.
1 day ago | [YT] | 1,103
View 17 replies
warikoo
Every creator wants to build a loyal audience.
But so many of them are doing the same thing too.
Trends, templates, borrowed perspectives.
There are thousands, if not millions, of content creators doing the exact same thing.
How do you set yourself apart?
How do you capture attention?
More importantly - how do you retain it?
Ask yourself these 5 questions:
1. Do I have clarity over my niche and who I’m speaking to?
2. Does my content and its presentation align with my niche and target audience?
3. Which elements of my content build recall?
4. Am I analysing each post as a unique data insight?
5. Why should my target audience see my content and not someone else’s?
Capturing attention is only one part of it.
Retaining it and converting that into trust matters more.
This foundation work is often invisible.
But it’s what separates short-term virality from long-term community growth.
It’s also the first place we start in Instagram Mastery for Creators - covering everything from your niche, growth, content creation process, to monetisation.
Join 20,000+ students from the link in comments.
3 days ago | [YT] | 9,441
View 6 replies
warikoo
India Genius Challenge turns 5 minutes a day into sharper thinking, better awareness, and increasing confidence.
Preparing young minds for the real world!
Play for free on IGC and win exciting prizes. Link is in the pinned comment.
4 days ago | [YT] | 1,424
View 6 replies
warikoo
We see others winning, and somehow, it makes us feel as if we are losing.
Which is so weird, if you think about it.
Someone else’s life.
Someone else’s upbringing.
Someone else’s circumstances.
Yet somehow, their outcomes make us question ours.
Here is why:
We have been raised with the belief that the world is a zero-sum game.
That the sum of everyone’s gains and losses will always add up to zero.
Which means if someone is +2, then someone will have to be -2, for the world to be in order.
For someone to win, someone else has to lose.
So when we see someone winning, it psychologically tells us that we must be losing somewhere.
Especially if we know that person.
Because the world feels even more zero-sum in close proximity.
However, the truth is that the world is NOT a zero-sum game.
It is a positive-sum game.
NO ONE has to lose for someone to win.
There is space for everyone to win.
Everyone can own a car.
Everyone can own a house.
Everyone can be rich.
Wealth/money is not limited, that it needs to be distributed.
It is created through value, and thus, can be created by anyone.
What does this mean for you?
Choice 1:Feel terrible about your life, your choices, your situations.
And plead, “Why, God - why me?
Choice 2: Realize that them winning has no bearing at all on your winning.
They are winning - good for them.
You can win too.
You have to figure out what is needed for you to win.
And go ahead and do that.
What is your choice going to be?
PS: This is a reproduction of my weekly newsletter which I send every Friday. In this newsletter I share pics, books, quotes, fun facts and a thought of the week.
Sign up on the link in the pinned comment.
5 days ago | [YT] | 3,396
View 21 replies
warikoo
It is wrong to be selfish, it is wrong to place yourself in front of others, it is wrong to desire before fulfilling the needs of others.
This is what we are taught growing up, especially women.
And slowly, this habit becomes a lifestyle.
We feel guilty buying something for ourselves, if we haven’t bought anything for our family.
We find it impossible to say no to others, so that they like us.
We tolerate toxicity assuming there must be something wrong in us.
I was like this - for the longest time.
A people pleaser.
Always helping others, even when I couldn’t.
Always saying yes, even when I didn’t want to.
And it was exhausting.
So I asked myself - is it not possible to be a nice human to others, while attending to my own needs as well?
That led me to a different path.
A different mindset and approach towards people.
My latest book is about this journey.
Winning People Without Losing Yourself (my best book till date) is now available on Amazon. Link is in the pinned comment.
6 days ago | [YT] | 2,233
View 22 replies
warikoo
India Genius Challenge is becoming the coolest platform for students in India!
- Play quizzes on General Knowledge and Logical Reasoning
- Compete with friends and get featured on the national leaderboard
- Stand a chance to be invited to the finals in Delhi and win a 10L scholarship!
Play your first quiz now on the link in the pinned comment.
1 week ago | [YT] | 1,775
View 8 replies
warikoo
My 6th book (and undoubtedly my best book so far): Winning People Without Losing Yourself - is now available for pre-order.
5 years.
6 books.
1.1+ million copies sold.
43 countries.
16 languages.
Process ftw!
Get your copy on the link in the pinned comment.
1 week ago | [YT] | 2,463
View 20 replies
warikoo
He wanted to quit halfway. So did I.
But then something shifted.
I recall climbing up to the Tiger's Nest Monastery in Bhutan a few years ago.
My son, Vidur, 13 back then, was struggling to make the exhausting climb.
He didn't want to do it anymore.
He didn't see the point.
I didn't either.
But I knew it wasn't about the destination.
Instead, it was about making the journey possible.
I told him the one thing I kept telling myself.
"Whenever it gets tough and you feel like you can't do it anymore,
Don't look at how far you are from your goal or target.
Just take the smallest possible step forward that you can.
Just one step at a time."
He made it.
I made it.
We made it :)
For anyone who feels this way, you don't need to conquer the whole mountain today.
Just take the next step.
That's enough.
Step by step, you'll look up one day and realise you made it.
PS: This is a reproduction of my weekly newsletter which I send every Friday to 123,000+ subscribers.
Sign up on the link in the pinned comment.
1 week ago | [YT] | 4,004
View 18 replies
warikoo
If dealing with people overwhelms you, confuses you, or makes you afraid…
My newest book, Winning People Without Losing Yourself, is for you.
Early on, I realised I could be the most skilled person, but it wouldn’t matter if I couldn’t deal with people well.
This book is a collection of truths about how and why they behave in certain ways, and how you can handle situations the smart way.
Link to pre-order is in the pinned comment.
1 week ago | [YT] | 3,215
View 19 replies
Load more